Your brand must communicate a single message to position itself. Why? Simple: for your potential customers and stakeholders to know, recognize, and remember you, you need to provide a unified content in terms of style, tone and voice. A brand is like a person: we must recognize its personality, its way of expressing itself, and its values in every action it takes. For this reason, your company’s communication must be planned according to your brand's DNA, so that it has coherence from its very creation, writing, and graphic design, both online and offline media.