{"id":1853,"date":"2023-01-10T15:33:02","date_gmt":"2023-01-10T15:33:02","guid":{"rendered":"https:\/\/thestillmanfactory.com\/?p=1853"},"modified":"2023-02-10T13:55:47","modified_gmt":"2023-02-10T13:55:47","slug":"la-importancia-de-generar-contenido-y-calendarizarlo","status":"publish","type":"post","link":"https:\/\/thestillmanfactory.com\/es\/la-importancia-de-generar-contenido-y-calendarizarlo\/","title":{"rendered":"La importancia de generar contenido y calendarizarlo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1853\" class=\"elementor elementor-1853\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fe27035 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fe27035\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1570f5ae\" data-id=\"1570f5ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9d2aee elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"a9d2aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La importancia de generar contenido y calendarizarlo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d54656 elementor-widget elementor-widget-text-editor\" data-id=\"33d54656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">\u00bfTe olvidaste de publicar en una fecha importante para TU negocio? Desde The Stillman Factory (TSF) te compartimos tips para que no te vuelva a pasar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\"><strong>Saber qu\u00e9 y cu\u00e1ndo queremos comunicar<\/strong> en nuestras redes sociales es muy importante para el desarrollo de cada negocio y, tambi\u00e9n, para mejorar los resultados que queremos conseguir.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Para Aldana Fichera, Account Leader de TSF, el primer beneficio de calendarizar el contenido es la optimizaci\u00f3n de los tiempos y la tranquilidad de tener todo bajo control, tanto con fechas como con generaci\u00f3n de ideas para el contenido mismo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tener el contenido calendarizado favorece, adem\u00e1s, el trato con el cliente, ya que tenemos definido de antemano qu\u00e9 vamos a contar a lo largo del mes, la semana, o la quincena. Esto nos permite que los intercambios sobre los contenidos se generen antes de la programaci\u00f3n de los mismos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Hay una serie de elementos o aspectos que no podemos dejar olvidados. Entre ellos, se\u00f1ala:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Creatividad<\/strong>: El tema de cada copy es tan importante como el contenido de la imagen seleccionada<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Conocer a nuestro target<\/strong>: Tener claro qui\u00e9n es nuestro buyer persona, en qu\u00e9 fase del proceso de compra se encuentra, qu\u00e9 informaci\u00f3n tenemos o las categor\u00edas de contenidos en las que nos tenemos que centrar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Otra ventaja de la calendarizaci\u00f3n de contenidos es que nos permite llevar un control sobre los temas que tratamos con anterioridad, para poder ampliarlos en un futuro o no volver a repetirlos, siempre adaptados a nuestra agenda y a los temas en auge.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Aldana afirma que &#8220;calendarizar nuestro contenido nos permitir\u00e1 trabajar en nuestra estrategia y conseguir los resultados planteados de la forma m\u00e1s eficiente y eficaz posible\u201d. <\/span><\/p><p><span data-contrast=\"auto\">Y ahora, <strong>\u00bfya sab\u00e9s qu\u00e9 contenido no te puede faltar en tus pr\u00f3ximas calendarizaciones?<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e22da elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" 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gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfTe olvidaste de publicar en una fecha importante para TU negocio? Desde The Stillman Factory (TSF) te compartimos tips para que no te vuelva a pasar. Saber qu\u00e9 y cu\u00e1ndo queremos comunicar en nuestras redes sociales es muy importante para el desarrollo de cada negocio y, tambi\u00e9n, para mejorar los resultados que queremos conseguir. Para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria-es"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"La importancia de generar contenido y calendarizarlo \u00bfTe olvidaste de publicar en una fecha importante para TU negocio? 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