Artificial intelligence (AI) has had a significant impact on the way marketing is done today. AI's ability to analyze vast amounts of data and deliver accurate, personalized recommendations to customers has changed the way businesses interact with their audience. However, while AI can be extremely useful, cannot replace human creativity in marketing.
First, it is important to recognize the benefits of AI in marketing. One of the main advantages is that it can analyze large amounts of data in a short amount of time and provide useful, targeted information. This helps marketers better understand customer behavior and personalize their messages to meet their needs. AI can also automate repetitive tasks, allowing marketers to focus on more creative and strategic activities.
AI is also useful in audience segmentation. By analyzing data, AI can identify patterns and group customers into different categories. This helps marketers create personalized messages that resonate with each specific group. In addition, AI can analyze buying behavior and predict customers' future needs, allowing companies to anticipate their customers' needs and provide them with the right solution before they ask for it.
However, while AI is a powerful tool, it cannot replace human creativity in marketing. AI can provide useful and specific information, but it still needs human intervention to interpret and apply that information effectively. Human creativity is necessary to develop unique and engaging messages that connect emotionally with customers. AI cannot replace the human ability to create content that captures people's attention and makes them feel something..
In addition, AI may have limitations in understanding human emotions. While AI can analyze data and provide personalized solutions, it does not yet have the ability to understand the emotional context of a message or fully grasp the human perspective. This is where human creativity is essential. Marketers can use their experience and expertise to create messages that connect emotionally with customers and make them feel valued.
In summary, AI is a valuable tool in marketing that can help marketers better understand their audience and provide personalized solutions. However, human creativity is still essential to create unique and engaging messages that connect emotionally with customers. Ultimately, the combination of AI and human creativity can help companies develop effective and successful marketing campaigns.
Creating new experiences for our customers is essential and, therefore, we must be in constant search of tools and strategies that allow us to enhance our business. Now, together with the metaverse, we can offer you a set of unique moments, from trying a product to traveling to other places from the comfort of your home.
But, what is the metaverse? The term comes from a 1992 novel called "Snow Crash", which has now settled to describe visions of three-dimensional workspaces. It is a virtual world to which we connect using a series of devices that will make us think that we are really inside it, interacting with all its elements.
In this regard, Laura Aguirre, President of The Stillman Factory, points out that "augmented reality allows new digital marketing strategies, attracting our audiences with something new". And she adds, "in this way, we differentiate ourselves even more from our competition, allowing our targets to 'live' an experience with the brand."
The virtual world is not something new, and there are currently a large number of devices that allow us to enter these worlds in a matter of seconds. The computer, the cell phone, the smartwatch, the tele .... Virtuality is something that crosses us in our daily lives. We are able to stay connected throughout the day.
The metaverse seeks to generate a kind of alternative reality, in which we will be able to do the same things we do today outside our home, but without leaving our room. Visiting the lighthouse at the end of the world without leaving Buenos Aires? Visiting the Vatican from Argentina? Yes, everything is possible thanks to this tool.
As Laura says, "let's put on the virtual reality goggles and start living new experiences"..
Knowing who our competition is very important, we must focus on certain aspects that they have, in order to enhance the areas of our business where we see an opportunity for improvement.
Before analyzing any aspect, we must be very clear about who our competitors are. Because we cannot take reference and analyze brands that you consider competition and maybe they are far from being it. Therefore, we asked our renowned president, Laura Aguirre, what are the key factors to know and recognize our competition. In this regard, she tells us that it is essential to be clear:
- What they sell, to whom they sell.
- Do they offer the same products/services that replace yours?
Around this stage you should ask yourself how their:
- Facebook and Instagram Ads campaigns, Google Ads, and any other advertising platform.
- Content planning strategies.
- Segmented audiences, advertisements, copy, designs, etc.
- Points of sale and marketing maps in case it is a business with physical products.
- Web traffic of your sites, SEO analysis, etc.
We may have thousands of ideas and opportunities to exploit, but if we don't know what the competition is doing, our market share is likely to suffer despite our efforts to expand it.
As Laura says, "researching the competition is knowing how to identify your opportunities and threats as a business, it is discovering and experimenting how you can give much more". We should not become obsessed with researching our competitors and being attentive to their every move. It is about not losing sight of them to look for points that we can take advantage of.
Do you know who your direct or indirect competitors are? At The Stillman Factory we provide you with the necessary tools to find out your competitors and strengthen your company.
Activate the TSF mode.
Love is in the air and Valentine's Day is just around the corner! Whether you like it or not, it is an important date for brands. Year after year, sales at this time have a growth peak, so it is not strange that brands develop various marketing actions to take advantage of this celebration.
Valentine's Day advertising is not only focused on couples or friends, since consumers also take advantage of this holiday to purchase products or services of their interest. So, how to take advantage of this holiday in my social networks?
5 marketing campaign ideas
From The Stillman Factory we share with you 5 marketing campaign ideas for you to apply and enhance your brand:
- Gives gift ideas
Among so many options, users are probably confused about what to buy for this day. Therefore, we encourage you to create specific content for this date. For example, you can create a gift guide for men, publish it on your website and disseminate it through your social networks. - Make offers
With millions of customers buying gifts online, there is one way to get your business ahead of the competition: run a bidding campaign.
While offering an attractive discount is key to a successful bidding campaign, what matters most is how, when and where you promote your products. - Offers more benefits
While almost all brands offer discounts for this day, other incentives, such as free shipping, can set your store apart from the competition.
After all, free shipping is one of the main factors influencing the purchase decision of online consumers. - Join us!
Google Ads and Facebook Ads are great platforms to advertise. This type of digital marketing strategies offer you immediate visibility in those terms where you want to appear or in those profiles that interest you. - Change the avatar of your networks or the front page of your website
Why not change your avatar or your cover for a few days and adapt them to this special date? Although this strategy is not so much aimed at selling, it can reinforce your brand image, which will make all your followers fall in love with you!
Inspirational ideas
We can tell the same story from multiple points of view, but have you ever thought of doing it from the searches that we do? we realize every day? What we find in search engines may be what defines thecourse of our days.
How to integrate this vision into your brand?
Think about the details that connect your brand to your customers' most important experiences.eHow do you make their dreams come true? That may be the key to naming emotions in a direct and simple way.
The Dutch organization L’Office Hollandais des Fleurs,through its initiative La Joie des Fleurs,recovers the most romantic vision of Valentine's Day.
How to integrate this vision into your brand?
Don'tbe afraid to get the attention of your target audience! Remember that an interactive experience has a high probability of success. In addition, the idea of "breaking glass in case of emergency" turns a common object into something extraordinary.
How happy can the world's best-known beverage brand make you? Coca-Cola spread its message of sharing special moments in a simple and close way.
How to integrate this vision into your brand?
Createa an experience that combines spontaneity and freshness. Coca-Cola achieved this by bringing one of its products in an unexpected way..
This is a look at one of the many ways of understanding love and family today. Moreover, having a puppy as a protagonist is an effective resource and captivating resource!
How to integrate this vision into your brand?
You can make your products appear the same way by thinking of them as an organic element of the ad, rather than an object you must sell at all costs.
And you... Do you already know what marketing strategy you are going to apply to celebrate love?
The importance of generating content and scheduling it
Forgot to post on an important date for YOUR business? From The Stillman Factory (TSF) we share tips so that it does not happen to you again.
Knowing what and when we want to communicate on our social networks is very important for the development of each business and also to improve the results we want to achieve.
For Aldana Fichera, TSF Account Leader, the first benefit of scheduling content is time optimization and the peace of mind of having everything under control, both with dates and with the generation of ideas for the content itself.
Having the content scheduled also favors dealings with the client, since we have defined in advance what we are going to tell throughout the month, week, or fortnightly. This allows us to generate content exchanges before programming them.
There are a series of elements or aspects that we cannot leave forgotten. Among them, he points out:
- Creativity: El tema de cada copy es tan importante como el contenido de la imagen seleccionada
- Meet our target: Be clear about who our buyer persona is, what phase of the purchase process they are in, what information we have or the content categories on which we have to focus.
Another advantage of content scheduling is that it allows us to keep track of the topics that we dealt with previously, to be able to expand them in the future or not to repeat them again, always adapted to our agenda and to the topics that are on the rise.
Aldana affirms that "scheduling our content will allow us to work on our strategy and achieve the proposed results in the most efficient and effective way possible."
And now... Do you already know what content you can't miss in your next calendars?
Christmas marketing, what is it?
The year flew by and, almost without realizing it, we are in the weeks leading up to Christmas and the New Year. As usual, in businesses the need arises to implement Christmas marketing actions to take advantage of this time of year.
It is usually the time of the year in which the sales of products and services increase significantly. Buying gifts, decorating the house, end-of-year gatherings with friends and families, buying clothes; These are some of the activities that we all do in this period.
For this reason, from The Stillman Factory (TSF) we teach you strategies to know how to reach current and potential customers through marketing actions. We share three strategies to apply in your business.
- Prepare your online store: Internet sales are increasing day by day, so it is very important that your company or business has its online channel ready to receive visitors. The most important thing is to keep your catalogs and contact information up to date.
- Prepare content for social networks: Show on your company's social networks the main offers and promotions you have for the holidays. We recommend that you pay attention to all the queries that come in, from messages to comments. Everything can be turned into a sale!
- Harness the power of video: From the Reels on Instagram to a TikTok video, it will allow you to generate content both to inform and to seek inspiration on new products. You could take advantage of the video to publicize your Christmas offers.
December is excellent for Christmas promotions that include special offers and discounts. It is the ideal time to be close to your client, to provide a solution to their demand.
It is the ideal time for us to activate our networks and motivate our customers. It's time to be memorable. How do some brands achieve this? They create campaigns that delight customers, arouse emotions, and promote unity and participation.
And now... ¿ya sabés qué contenido vas a generar para estas fiestas?
What is Blue Monday?
The "Blue Monday" better known as Blue Monday is a commercial celebration, which takes place on the third Monday of January. This year the event takes place on January 16.
According to Cliff Arnal, a researcher at Cardiff University, it is "the most depressing day on the calendar" due to the accumulation of post-Christmas debts, the low motivation to start a new year, the long time left to receive the January salary and the pressure to meet New Year's resolutions.
Cliff developed a mathematical formula in which, apparently on that day, the worst general conditions of the entire year occur, we accumulate more sadness, pessimism and uncertainty for various reasons.
Why the Blue? According to color psychology, the day is associated with blue, being a color that denotes passivity, sadness, pessimism or apathy.
What does it take for a marketing campaign to be successful on Blue Monday?
The main thing is that the brand is capable of generating a connection with the feelings and experiences of consumers. In this regard, Laura Aguirre, president of TSF, affirms that "the most intelligent brands will always break the mold and go against the current: they make 'the saddest day' the opposite for their customers." To achieve this, it is recommended to send motivational, funny or positive content, as well as offers and rewards. There is nothing better to lift your spirits, and encourage purchase, than a pleasant surprise
We leave you 5 strategies To take advantage of this day with a good digital marketing campaign:
1. Launch sweepstakes or contests: Through a landing page or the social networks of your brand you can celebrate this day, holding a raffle. With this, your notoriety and your engagement increase, since a happy community is a faithful community
2. Have a presence on social networks: Take advantage of this day to participate in the conversation that is generated in your brand's networks. Strive to create valuable content that people are interested in, and join the hashtags and trends of the day to give visibility to your brand. It is important to adapt to the medium and the public to whom you want to dedicate your message.
3. Offer free shipping: Whether it is for a minimum value or for all purchases, without a doubt, offering the option of free shipping on Blue Monday is a great idea that will benefit your business and boost your brand presence.
4. Discounts, discounts, discounts: Everyone is happy that, after the Christmas period and the entrance of the “January Slope”, there are discounts in their favorite stores. Take advantage of this day to launch a special offer or a promotional code that allows you to increase sales.
5. Build a motivational and fun Content Marketing campaign: The strategy to create content can start a few days before, and bombard your customers with a lot of information on Monday through social networks, blogs and websites. The tip here is to make fun and positive content, to contrast with the sadness of Monday and make the day more bearable.
Your brand can be part of the success stories of this phenomenon called Blue Monday and start this new year with a firm step. Do you still have doubts about which strategy to apply? Activate your #ModeTSF and you will see the difference.
Time to “Be Real”
The perfect pose, the filter that highlights our best qualities, the background, the light... We are used to posting our photos and videos on social networks with many filters and strategically planned poses, but an app seeks to demolish all this.
BeReal It is defined as a "spontaneous platform" that aims for its users to share a life without filters. What is it? A notification arrives on your phone “Time to do your BeReal! From that moment the countdown begins. You open the app and you have two minutes to take a photo of yourself and whatever is in front of you, that is, it captures both the front and rear cameras of the phone.
BeReal, a relatively new app, bills itself as an "authentic" way to express yourself on social media.
What is the limit of what we upload?
At The Stillman Factory (TSF), we maintain that "it's okay to 'not be okay' all the time." Sometimes we fill ourselves with photos of dream trips, of ideal jobs, of perfect bodies, and we don't see what's behind all that construction. We miss out on sacrifice, constancy and many other factors.
This new application allows us to demolish the myth that 'everything is perfect' in the digital world.
How to take advantage of this trend?
We believe that it is important to show images in our posts and stories that allow our clients to identify themselves, to feel part of it. Currently it is necessary to generate empathy with the user. In this way, trust with the brand increases, generating better results.
Depending on the communication strategy we have, showing ourselves as a "more human" brand will give us a closer profile to our public, without losing the professional tone that we seek to convey.
Undoubtedly, this can generate controversy in the way in which companies have been communicating. But, in this as in many other cases, adapting to give the best version of ourselves is going to be the best strategy.
Start transmitting the essence of your business. activate your #realmode, activate your #modeTSF.
Christmas marketing, what is it?
The year flew by and, almost without realizing it, we are in the weeks leading up to Christmas and the New Year. As usual, in businesses the need arises to implement Christmas marketing actions to take advantage of this time of year.
It is usually the time of the year in which the sales of products and services increase significantly. Buying gifts, decorating the house, end-of-year gatherings with friends and families, buying clothes; These are some of the activities that we all do in this period.
For this reason, from The Stillman Factory (TSF) we teach you strategies to know how to reach current and potential customers through marketing actions. We share three strategies to apply in your business.
- Prepare your online store: Internet sales are increasing day by day, so it is very important that your company or business has its online channel ready to receive visitors. The most important thing is to keep your catalogs and contact information up to date.
- Prepare content for social networks: Show on your company's social networks the main offers and promotions you have for the holidays. We recommend that you pay attention to all the queries that come in, from messages to comments. Everything can be turned into a sale!
- Harness the power of video: From the Reels on Instagram to a TikTok video, it will allow you to generate content both to inform and to seek inspiration on new products. You could take advantage of the video to publicize your Christmas offers.
December is excellent for Christmas promotions that include special offers and discounts. It is the ideal time to be close to your client, to provide a solution to their demand.
It is the ideal time for us to activate our networks and motivate our customers. It's time to be memorable. How do some brands achieve this? They create campaigns that delight customers, arouse emotions, and promote unity and participation.
And now, do you know what content you are going to generate for these holidays?
